Surveys
Whether by phone or direct mail, customer and employee satisfaction surveys provide valuable marketing information for today's company. PMR Research surveys are carefully written to allow the individual to be heard and supply companies with a unique look into the mind of their customer or employee.

Positioning & Image Analysis
When it comes to the success of virtually any product or service, two of the most important factors are positioning and image. At PMR Research, we provide you with detailed positioning and image research which will help you better realize your company's location in the marketplace vs. your competition. You will also discover how accurately your customers perceive your company's image. Such results help you better address perceived strengths and weaknesses which, in turn, enables you to enhance your consumer franchises and increase sales.

Focus Groups
Realizing open group discussions often deliver the most effective results, PMR Research conducts focus groups for a variety of industries. Under the guidance and encouragement of a PMR Research moderator, focus group participants openly discuss their opinions and feelings on products, companies, industries, individuals, etc. Results of the free-thinking discussions prove to be very enlightening for companies that often reveal product improvement ideas or new business opportunities.

Mystery Shopping
An effective method of obtaining a comprehensive audit of your institution's customer service quality, our mystery shopping program evaluates how your personnel handle product inquiries and customer questions. Armed with the results, you can pinpoint which customer services are not complying with corporate standards and need improving.
PMR Research mystery shopping has also proved to be an effective motivational tool, which encourages employees to always work hard at keeping existing customers happy, as well as attracting new ones. Branches and employees may be tracked and, based on levels of performance, rewarded for jobs well-done.